September 12, 2023

Introducing a Refreshed Global Brand

Modifications highlight the caring, agile approach Sterling Lexicon takes to deliver positive relocation experiences

September 12, 2023 –Sterling Lexicon is excited to reveal its refreshed brand identity, putting greater focus on the care, collaboration and flexibility employers want and need when relocating their people into new locations and roles. The new look and feel reflect the changing needs of and inputs from our clients and partners around the world.

The refresh includes a new logo as well as a new tagline – Your people. Our passion, highlighting our foremost priority – taking care of our clients and their people.


"The mobility world is constantly evolving and transforming. Sterling Lexicon has responded by carefully listening and adapting services to meet the unique needs of our clients and their people. We’ve earned a stellar reputation as a thoughtful and caring partner in the relocation industry, thanks to the passion, tenure and expertise of our team. This brand refresh is a mindful reflection of that, and how our commitment directly benefits those who work, partner and relocate with us."

David Dance, President

The evolution of the Sterling Lexicon brand incorporates the following notable changes:

    • The logo features a friendly design with a modern look and feel while retaining the company’s color palette
    • The overlapping arrows represent the bi-directional flow of communication, information and ideas, while the three lines suggest the intersection of people, technology and services behind every successful relocation
    • The new “Your people. Our passion” tagline highlights our focus on client care, built on a foundation of trust, experience, agility, and partnership

Sterling Lexicon’s mission is to be the most trusted and caring mobility company, protecting clients, their businesses and their people. As business leaders are continually faced with new challenges, risks and opportunities, this refresh reinforces our promise to be there in the moments that matter most, leveraging a tailored, consultative approach to ensure great relocation experiences, all around the globe.

See additional details about the next chapter in the Sterling Lexicon story, or get in touch with us to discover the positive impact the Sterling Lexicon team can have on your global mobility program.


Kirsten Totin

Kirsten Totin

Kirsten Totin is Sterling Lexicon’s Senior Marketing Manager, where she leads a global team of marketing professionals. She brings a wealth of talent mobility knowledge and B2B marketing experience to her role, having worked previously with Daryl Flood Relocation & Logistics and its VERSA Relocation brand for more than six years, in addition to holding several other marketing, communications and project management responsibilities. She has a BA in Media Strategies, Communication and Media Studies from Texas Tech University and has earned Google Analytics, HubSpot Inbound Marketing and American Marketing Association (AMA) Professional Certified Marketer (PCM) accreditations.

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