July 14, 2019

Streamlined relocation program increased overall performance and ROI


Expansion led to cumbersome relocation policies.

In 2014, CDK Global separated from its parent company and began establishing its own brand. As the business grew, so did its mobile employee population. At the time, the company handled relocation services in-house and was struggling to manage various expatriate agreements. In 2017, CDK leaders began executing a 2020 strategy that included streamlining the global relocation program.


Program Challenges

A growing company needs help

  • Multiple expatriate agreements and policies used CDK Global HR resources and time inefficiently
  • Less time devoted to employee experience
  • Had to outsource expatriate agreements
  • Mobility/HR leadership changes


Sterling Lexicon streamlines global mobility program and increases performance efficiency.

Known for delivering flexible solutions, data-driven results and an exceptional customer experience, Sterling Lexicon assessed CDK Global’s various policies and the internal management of those policies.

Upon comprehensive benchmark of all policy types, Sterling Lexicon’s knowledgeable staff identified process gaps and guided CDK Global to create a clear vision and concrete goals for its mobility program, while alleviating the administrative burden on the mobility manager.

“Prior to contracting with Sterling Lexicon, CDK spoke to a few different relocation companies, but we felt like we were just another client to them. We needed a partner that could be an extension of our own business and work with us, not for us.”
Sarah Goodrick-Meech, Former Mobility Manager, CDK Global (UK) Limited

Business Impact

  1. Implemented streamlined workflow that allowed HR professionals to focus on employee retention.

  2. Created comprehensive suite of policies, executive summaries and letters of assignment for consistency across network.

  3. Enabled the establishment of two new service centers in Prague and China.

Download The Success Story


Lynsey DeSouza

Lynsey DeSouza

As Marketing Manager for Sterling Lexicon, Lynsey brings over ten years of experience working within the B2B and B2C markets throughout the EMEA and APAC regions, designing and executing successful strategies and campaigns. She brings a deep understanding of the competitive landscape, market data and consumer behaviour to her role, serving as a liaison between the marketing and sales teams and project manager for multiple lead-generating and brand-awareness-raising initiatives. Lynsey leads and reports on the ongoing enhancements and improvements to the Sterling Lexicon website in the areas of market research, content development, translation, and optimisation for improved user experiences, external rankings, and conversions. Lynsey can be reached at lynsey.desouza@sterlinglexicon.com.

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