Success Story

Southern Company

Southern Company’s employee satisfaction rate dramatically improved with a custom global mobility program from Sterling Lexicon

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Long-time provider no longer measures up

Southern Company is a premier energy company that provides clean, safe and reliable energy across America. After many years of service from a single global mobility provider, employee satisfaction rates began to decline, and the provider’s overall responsiveness began to suffer. With a high level of competition for talent in the industry, Southern Company could not afford to have dissatisfied employees.

 

PROGRAM CHALLENGES

Southern Company knows change is needed

  • Declining relocating employee satisfaction
  • Lack of responsiveness from provider
  • Immediate need to evaluate program without interrupting relocations

Fast Facts

Relocations:
425
Locations:
Southeast USA
Key Services:
Full-service US domestic relocation services, including home sale and home purchase

Southern Companies Logo

 

SOLUTION

Sterling Lexicon’s custom solution leads to soaring satisfaction

In January 2013, Sterling Lexicon implemented a customized pilot program that allowed Southern Company to do a sideby-side comparison of relocation services and employee satisfaction with their current relocation provider. By comparing services, performance metrics and employee satisfaction, Southern Company could perform a full and accurate dissection of the results. Based on the results of the pilot, Southern Company decided to execute the program and Sterling Lexicon created a flexible, scalable, and open-ended program specific to the cultural needs of the Southern Company.

Over the following three years, Sterling Lexicon handled an increasing percentage of Southern Companies’ total relocation volume — 20% in 2013, 50% in 2014 and 80% in 2015. The results showed a marked difference in satisfaction scores between Sterling Lexicon and the incumbent relocation provider, with Sterling Lexicon achieving between 98% and 100% transferee satisfaction scores, which was six to ten percentage points higher than the existing provider during the same period.

Southern Company awarded Sterling Lexicon 100% of their relocation business.

 

Business Impact

  • Improved transferee satisfaction to an average of 99%
  • Customized, flexible plan fit Southern Company’s culture
  • Phase-in process cost business virtually no money to change providers
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